Bing Note Identity & Book Project

The mother-daughter team at Bing Note sought to deliver self-esteem-building tools developed over 30 years of teaching to a wider audience of parents and children. Inspired by their initial product success, we helped them develop the new name for their parent company; a playful corporate mark suited to their products and audience; and a signature children’s book, That’s Bingzy, whose trademarked, animated character teaches kids about self esteem.

The Results

With a new professional identity, the company has developed and launched several successful products in the Bing Note line. It is now seen as a credible resource with a diverse portfolio for building children’s skills and confidence.