Tag Archives: branding

Let me off the phone! Your customer service is hurting your brand.

Have you ever had a positive experience with a Customer Service employee suddenly turn annoying near the end of the call? You know, the “Thank you so much for calling XYZ company, Number One in customer service…Is there anything else … Continue reading

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Planet Fitness, Are you Really a Different Gym?

Awaiting the left turn signal that leads into our neighborhood, one spied an eyesore of a building, a dilapidated, defunct check cashing operation. It was a sad first impression for the area and embarrassing for us when friends, family and … Continue reading

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Are the Phillies a Team, a Company, or a Brand?

Yes. They are all 3. Years ago, when a San Francisco Giants friend of mine told me that he’d gone to a couple Oakland Athletics’ games that season, I remember thinking how odd that was. Generally you are a fan … Continue reading

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