Category Archives: Uncategorized

If it fits it ships…..not if I have to go to the post office

The postal service has shown tremendous insight throughout their current (and brilliant) “If It Fits, It Ships” campaign. In many ways this service should give them a huge advantage over their private carrier competitors. Determining the size of a box, … Continue reading

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8 Traps to Avoid in a Logo

Last month I covered key factors that make a logo effective; this month I’ll complement that thinking by mentioning some common mistakes and practices to avoid in logo design. (If you missed last month’s post you can read it here … Continue reading

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What makes your logo successful?

People often ask me, What is it that makes a logo good? My reply is, Whatever makes it effective. You see, people judge a logo based on how it looks, which is important, sure. But that tells only half the … Continue reading

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Nike’s Swoosh and Apple’s apple are not logos. Seriously.

So what if I told you that the “apple” on the back of your iPad is not really a logo? First off, I’m not attempting to change peoples’ usage of “logo,” but you might find it interesting that what is … Continue reading

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LinkedIn – To link or not to link, that is my question

Imagine you’re at a networking event, meeting new people, sharing a few smiles, conversing briefly here and there, perhaps even exchanging business cards. Then the next day you get a couple of invitations, “I’d like to add you to my … Continue reading

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Planet Fitness, Are you Really a Different Gym?

Awaiting the left turn signal that leads into our neighborhood, one spied an eyesore of a building, a dilapidated, defunct check cashing operation. It was a sad first impression for the area and embarrassing for us when friends, family and … Continue reading

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How Many Diamonds Would They Give Your Business?

On a recent road trip to West Virginia we took along AAA guide books that rated everything inside according to a ‘Diamond System.’ You know, a lone diamond for budget, no frills up to 5 diamonds for sophisticated, upscale. We … Continue reading

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Are the Phillies a Team, a Company, or a Brand?

Yes. They are all 3. Years ago, when a San Francisco Giants friend of mine told me that he’d gone to a couple Oakland Athletics’ games that season, I remember thinking how odd that was. Generally you are a fan … Continue reading

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