Author Archives: Bondepus Design

Why the mortgage industry has not learned their lesson

A few years ago, I was cleaning out my mother’s tool shed, which had few tools but heaps of boxes filled with decades of papers. My mother doesn’t like to throw out any important papers and it’s no comfort the … Continue reading

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Bad Billboard = Bad Investment

Bad Billboard = Bad Investment Most billboards are poorly designed because client companies do one of two things. They cram as much information in as will fit—to get their money’s worth. Or they recycle their current print ad irrespective of … Continue reading

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IRS = Internal Rampant Stupidity

While we all know it’s no fun dealing with the IRS, an agency hardly synonymous with “efficiency,” unfortunately every American taxpayer must. Any business run like the IRS would be out of business. Even the largest, clumsiest of corporations perform … Continue reading

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Great product with great design = a great new brand!

One of the most satisfying aspects of our work is helping our clients grow and succeed – even after our design work is complete. Especially when we work with a client in startup mode, we want to make connections and … Continue reading

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I read that article on which billionth website?

Like most of us I surf the web to gather information, research companies and find products and services. Yet with Facebook, LinkedIn, Twitter, the blogosphere and much more available, I constantly struggle to remember exactly where I’ve read specific things. … Continue reading

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Let me off the phone! Your customer service is hurting your brand.

Have you ever had a positive experience with a Customer Service employee suddenly turn annoying near the end of the call? You know, the “Thank you so much for calling XYZ company, Number One in customer service…Is there anything else … Continue reading

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Business identity is not an art project

Creating business and brand identity are often considered art by business people and designers alike. It is not. Business identity is a visual, bridge-building tool that helps companies sell their products and services. The overall goal pinning down why it’s a good … Continue reading

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One Image, a Few Q’s Justify a Professional Business ID

Let’s pretend you are remodeling your kitchen. The first thing you might do is ask friends for referrals and get a few names. Next, you jump online to do some research about them. And let’s suppose you find: Based on … Continue reading

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Does Google’s Brand Dominance Risk Dilution through Growth?

I don’t need to explain what Google is, right? It’s simply the best search engine on the planet. Everyone agrees on that. Search is still what we think of when we hear “Google it”—a simple, clutter-free page that gets right … Continue reading

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Tommiland – how a design hits the mark

The July fourth holiday condensed our month, and we’re behind on writing our newsletter/blog post. So instead of being late, we’d like to share one of our current design projects for our client Tommiland. We’re proud of our work and … Continue reading

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