Monthly Archives: December 2010

How Many Diamonds Would They Give Your Business?

On a recent road trip to West Virginia we took along AAA guide books that rated everything inside according to a ‘Diamond System.’ You know, a lone diamond for budget, no frills up to 5 diamonds for sophisticated, upscale. We … Continue reading

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Are the Phillies a Team, a Company, or a Brand?

Yes. They are all 3. Years ago, when a San Francisco Giants friend of mine told me that he’d gone to a couple Oakland Athletics’ games that season, I remember thinking how odd that was. Generally you are a fan … Continue reading

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